Monday, May 31, 2010

Drinking American This Memorial Day? Are you sure?

As we pause to remember those who have served our country in the armed forces today, many of us will be imbibing as well. This is only natural of course because Memorial Day also represents the unofficial beginning of summer.

If your intentions are to drink American today, I recommend that you pay extra special attention to the brand of brew that you reach for in your grocery aisle. As we all know, Budweiser is now owned by the Belgian based company, InBev and Miller-Coors has merged to form an even bigger giant. I say, avoid the big three.

I urge everyone to experiment a little bit today. Try out a local brew. Support your local economy. As Americans, I would like to think that we believe in quality products. If you're in the mid-Atlantic region, why not try out a Dogfish Head (DFH) Shelter Pale Ale? California? How about a Sierra Nevada? Colorado? How about a Fat Tire? New England? Why not a Sam Adams? More expensive you say? True, but some DFH varieties have up to three times (maybe more) the alcohol content (not to mention taste) of Miller/Coors/Bud Light.

Advertising budgets for the big three beer companies are well into the billions annually. Why drink a beer that has to spend billions to convince you that they don't suck? You shouldn't, but then again, it is a free country.

Patrick Cicere

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